Is it time to bring your dream home to life? If you haven’t been able to find the perfect home for you and your family, a truly custom designed and built home may be the answer. No matter what style of home you’re imagining, we can help realize your vision. See for yourself!

Our team has…


20+ Years Experience


Best of Houzz Since 2014


50+ 5-Star Reviews


Take a look at our portfolio below to learn about a few of our favorite custom home design and construction process.


Custom Home Portfolio

Custom Waterfront Home

This Summer cottage was converted into a year round family residence on the shores of Lake Michigan. 
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Nature Home Retreat

This energy efficient home has an open concept design with large windows to view the natural landscape. 
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Dog Friendly Eco Home

This contemporary farmhouse has green design elements and is built to be a dog friendly home.
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"Our experience with Jef and Forward Design Build was very positive. Jef designed and built a lake home for us. We especially appreciated his willingness to listen to our ideas and desires and then produce a home that incorporated those in a very liveable and beautiful way."

- Laurie & Fred



See a project that inspires you? Ready to build your custom dream home?

Our award-winning team is here to help.
Give us a call at (734) 761-8403. We’d love to talk to you!


Our Approach to Custom Home Design & Construction

1. Interview

You’ll meet with a designer for a no-cost consultation. We’ll review your goals and budget and find out if we’re a good fit to work together.

2. Design

You’ll work closely with our designers to begin planning your custom home. You’ll receive detailed design illustrations, plans and more.

3. Build

When construction starts we’ll work efficiently, completing your project on-time and on-budget. We’ll always be ready to answer your questions!

4. Enjoy!

Before our work is done we’ll walk through your new custom home with to make sure everything is just right.


Custom Home Building FAQ

What unique features and amenities can you include in my new home?

You might be planning to build a new home because you’re conscious about the environment and energy efficiency. Our new home construction team can help reduce your family’s carbon footprint and impact on the environment. We can also create designs featuring more a modern architectural style not common in the Ann Arbor area.

Sometimes our home design clients are in unique situations that require truly custom solutions and innovative design, planning, and execution. You may have found a building you love that was not initially meant to be a home– for example, right now we’re making a home from a barn-turned-wedding venue.

A few of the other unique features we’ve included in recent projects include:

  • Pet-centric rooms

  • Mudrooms

  • Fully custom cabinetry

  • Smart home automation systems

What is Design Build?

In the past, when planning and executing a custom home construction project, you were the project manager. It was up to you to find and hire contractors, manage their schedules, and track the timelines and budgets. The whole process was frustrating, time-intensive, and often produced unsatisfying results.

There is a better way.

Our design build process is a one-stop solution for homeowners looking to remodel, build additions, or construct a new home from the ground up. Our experienced team will manage your entire project from beginning to end. Design build offers many advantages including:

  • Better cost control - Our designers and construction teams work together to avoid unnecessary and costly mistakes that are all too common in a traditional home design and construction project.

  • Less waiting - By managing both design and construction, we create a faster and seamless transition from the design phase of your project into construction.

  • Improved communication - When designers and builders work together, the results are incredible. Problems are anticipated and quickly solved. We’ll update you on our progress and answer your questions.

  • Complete accountability - There’s no finger pointing or questions about who did what. We stand behind our work and are proud of the results.

Do You Have a Favorite Design Style or Specialty?

Our designers are passionate about design and about helping bring our clients’ visions to life. While we don’t specialize in one particular style, we’re comfortable building any type of home in Ann Arbor. Our designers take pride in staying up to date on the latest trends as well as studying the principles of good design. It’s this one-of-a-kind approach that allows our team to design and build amazing homes!

What About Unexpected Costs and Surprises Along the Way?

We believe in the power of being prepared. During the interview phase of your home construction project, we’ll work closely with you to understand your budget and the scope of your project. We’ll evaluate your needs and provide you with a quote that we stand behind. What we quote you is what you pay. Period.